Effecting Marketing Strategies for the Hospitality Industry
The tourism and hospitality industry has turned out to be
one of the biggest ventures in present day and focused business world. It is a
typical solution for improvement and the world travel and the travel industry
upheld 234 million occupations (8.7% of all out world business) and contributed
10.3% of world total national output in 2006 (Opening up Trade in Services :Key
for Tourism Growth, 2008) . The travel industry and friendliness industry has
been as an accommodating power for world harmony; the advantages of combining
diverse kinds of individuals and distinctive societies.
The friendliness business is a few billion dollar industry
that for the most part relies upon the accessibility of recreation time and
discretionary cash flow. A neighborliness unit, for example, an eatery, lodging,
or even an entertainment mecca comprises of various gatherings, for example,
office upkeep, direct activities (servers, housekeepers, watchmen, kitchen
workers, bartenders, and so forth.), the executives, showcasing, and human
resources. The friendliness industry covers a wide scope of associations
offering sustenance administration and settlement. The cordiality business is
partitioned into areas as indicated by the ranges of abilities required for the
work included. Divisions incorporate convenience, sustenance and drink, meeting
and occasions, gaming, amusement and diversion, the travel industry
administrations, and guest data. The friendliness business is one of the
primary enterprises in this world and this is the connection among visitor and
host. Neighborliness additionally includes appearing for their visitor, treat
them break even with and giving what they need when they are in the lodging or
asking for on a thing, for example, need a traveler to bring circumvent the
town, need transportation and other. The friendliness business essentially
gives hotel or settlement to individuals who travel and needs cover for the
day. In this effective marketing strategies, three major parts of Hospitality industry are focused, they are; Technology, Loyalty and Creativity.
Technology:
At the moment, the hospitality and service
industry are applying technology to develop sales & marketing instead of
using traditional advertising. This is a strategy that is highly
effective in publicizing a business. There are many types of applications and
technologies that help promote the hospitality industry and services such as
client applications, better bandwidth, location services ... etc. In addition,
a number of websites help booking airline tickets, they also make
recommendations for customers about destinations such as hotels, transportation
and special services. All hotels have a 3-star, 4-star or 5-star rating of the
hotel. That helps customers easily choose the service that suits their wishes. For
example, when people plan a vacation, people can use the flight hub website
popular around the world. People who are busy and do not have time to study
much for their trip. Using technology will become useful for busy people. They
only need to spend 15 minutes to visit the website, select the flight schedule.
The website will have a system that automatically updates standard hotel lists
as well as a means to assist customers. The convenience of technology has
partly helped the hotel and service industry thrive. The hotel and service
industries have taken advantage of the trend today that everyone needs to use
the network through apps, websites. Therefore, they also open applications to
link with well-known websites in the tourism and service industry to show their
company's advantages close to customers. From there, they are marketing and
selling the service they have as an invisible product. According to Paul stated
that: “ many businesses have found they are not as cost-effective as other
sources of customer attention.” Personally, I think it is not feasible to think
that technology is less effective for the service industry. Because, if there
is no technology, people will not know the quality of the service or product as
well as the image of the company that they are interested in. Both service
providers and customers will not be able to communicate with each other. From
there they will not be able to interact and understand the needs of customers
and customers cannot find what they want.
Besides the
hospitality industry, what people are now concerned about is the restaurant
service industry. There are many restaurants that use the location app to
invite customers to the nearest address to them. In addition, customers who are
busy with their work at the office, do not have time to go out they can download
popular applications like Uber Eats to search for products quickly, suitable
for their needs. of them at anytime and anywhere. This shows that technology is
actively interacting with the service and marketing industry.
Technology
brings many benefits to the hospitality, restaurant and service industries. But
according to research, people can see that some fast-food restaurants are
currently a hot trend in Asia. There are many brands such as KFC, Starbucks and
MC Donald that are successful in Asia. It is understandable because society is
more and more modern when everyone knows product brands through social
networks. But MC Donald failed in Vietnam while Starbucks and KFC were very
successful when building their brand with fast-food restaurants. Why did MC
Donald fail? MC Donald is known for fast, convenient, good image but in Vietnam
region, MC Donald has not exactly market like KFC. An average Vietnamese will
spend $ 2-3 for lunch. Otherwise, MC Donald is more expensive than street food
and other brands. However, we cannot deny that Starbucks costs about $ 5 per cup
of coffee but they have succeeded because they have their own product
standards, attracting young people as well as the public. MC Donald promoted
the brand with technology but was less prominent and they did not target young
people or young children much. KFC is quite the opposite, they created image
promotion by going to elementary, middle, and high schools to convince as well
as connecting with the school to hold a product testing session. That proves
that not only does technology use in the service industry, but there is a need
for a direct exchange to preach and listen to customers. This is the video I
would like to show you to convince all idea as mentioned above.
Loyalty:
A loyal customer extends to the fact of repeat
business simply because there exists an aware customer in regards to an
existing business. Loyalty is one of the major affecting marketing strategies. With the intense competitive nature of the market and with
an-number of businesses existing in the market, a core part of a marketing job
is to ensure that customers who've had a good experience with the organization
to remember it. The best way to maximize the potential of technology is by
personalizing it. Customizing menus for repeat customers via surveys in email
is a possible method for the same. Personalizing the social media content and
email content as per the customers help make the experience more memorable for
the customer. The rule is pretty simple, enable the customer to remember the
business and ensure that the business also remembers the customers, that is
highly recommended and quite important.
The best way for a customer to remember the business
and maximize the customers potential with the same business is via loyalty,
enhanced creativity and making the most of the available technology. Once a
customer is initially attracted towards the organization/business, the correct
marketing strategy involves enhancing the customers experience via ensuring
satisfaction in every element of the service. And it is important to remember
that even in this day and age with the market being extremely advanced in
dealing with customer interaction, word of mouth still plays an extremely
important role in the success of the business, no matter how good the content
is presented to the customer, it is very important to have a control over what
word spreads around in regards to your organization.
Creativity:
Creativity is the act of turning new
and imaginative ideas into reality. Some effective ways are: -
1. Large Outdoor Display Window:
- - Increase products visibility - Customer’s attention is important for any business or product. This is where outdoor display window help. Large outdoor display window is very bright and are visible during the day.
- - Value for money – A good display can cost money, but it can be cost-efficient in the long run and pay back in increased sales.
- - Customize advertisements quickly - A window display is an effective way to highlight promotional offers.
Location: A good location is important
to the success of a retail business. A business with a storefront on a busy
street is more likely to attract customers compare to business that is not in a
busy area. One benefit of being in a busy area is the large amount of foot
traffic which offers retailers a ready-made customer.
2. Word of Mouth Marketing:
Spread from one person to another based on
recommendation. Its an unpaid form of promotion which is important for every business.
The other benefit of WOMM is that, unlike paid advertising, recommendations
about a product are much more highly valued.Conclusion:
At last
nothing adds to dedication, improved imagination, and make most of procedure
like an excellent guest experience. companies best promoting plan, as soon as
new guests has been fascinated it is now the hotel workers responsibility to
assure that the guest get satisfied with each service they get from your venue
.they should get satisfied with your service so that when the go out of your
premises, they should say good
things about your hotels or
restaurants, as verbal exchange
is still stand out among other form of reviews and is still one of the best way to get
business.
Questions:
1. With technology, loyalty and creativity, do you think that hospitality industry could change the era of marketing? Why?
2. Is that necessary to be more technological than any of these sectors?
3. Out of these sections, which is more fit for making profit?
References:
The author.
(n.d). How Does Technology Affect The Hospitality Industry?. Best Hospitality Degrees. Received from https://www.besthospitalitydegrees.com/faq/how-does-technology-affect-the-hospitality-industry/
Community Editorial Team. ( March 2, 2018). 5 Technology
Trends Impacting The Hospitality Sector. Community.
Received from https://cbcommunity.comcast.com/browse-all/details/5-technology-trends-impacting-the-hospitality-sector
Personally,I believe that now a days most of the people are busy in their lives. They dont want to spend their there time by going on any agency or hotels for bookings and all other procedures. They want to say their time. For this technology is the biggest advantage for them. The hotel apps ,websites ,social media sites, everything helps the guests to make bookings online ,trustly and quickly. Which just take few minutes to do so. Every hotel should have there sites and bookings available online (technologically) this can help them to boon their business and can make more money than usual. Most of the people books the hotel rooms online by comparing with other hotels that which one can be benificial for them. So the hotels should make it more good and real for them on online.according to my views technology is the boon to the industry in this modern era. They should not eradicate the other strategies but must be more concerned about the online one.
ReplyDeleteI agree with you, and I don't think many people want to spend time visiting places directly for reservations and all other procedures, so technology has brought a lot of benefits in this area, and if people recognize this technology as a marketing tool, it will create a better profit in this industry.(seoeun lee - 300964205)
DeleteAs you know, our lives are growing in the direction of industrialization and modernization, so technology is a very important part. We cannot deny what technology gives us. Besides, the sales and marketing industry in particular and the hospitality industry in general are the connection between people and people, between small businesses and large corporations, between supply and demand and technology is the bridge connecting the fastest and most effective because I think we should focus on technology development rather than other parts.
ReplyDeletethank you for your comment. its true that we can not deny technology as it is an important part of industrialization and this is also true that we are only focusing on technology we should also focus on other development also to grow in the industry .
Deletevanshika
301002393
Technology always had its importance for any kind of business, being vital and necessary to reach the goals and establishing new targets for their main core. However, companies are getting invaded by technology and its contents. The market's trend in Hospitality requires an update every single day and even if we think the industry has enough level of technology it's going to overtake some spots in hotels, resorts, restaurants and any business related to it. The main concern should be how the corporations are going to handle with this fusion, moreover, all departments would suffer from the merge between tech and productivity. The equation needs to be balanced to achieves the forecast and targets for the monthly and yearly financial's balance.
ReplyDeleteTechnology always plays a key role in every industry. As you say, in the Hospitality market, this technology needs to be updated daily. This is to keep up with the fast-changing trend of the market industry, and you should also be aware of the impact and cost of technology on productivity.(seoeun lee -300964205)
DeleteI think this part of technology can bring better profits, because technology is like the foundation of a building, only if the foundation is well done, the rest can be stable.The word-of-mouth marketing mentioned in this article, when you have good technology or the most advanced technology, your word-of-mouth does not need marketing at all, people will naturally help not do word-of-mouth marketing. It's the most profitable part.
ReplyDelete-Ning Liu 300876992
Actually, I don't think so. Although technology is the best thing to give benefits for customers, we still need marketing system. Because customers are not the same styles. Some people know how to use technology, others tend to use traditional services. So, the organization should keep both ways to support the best services for guests.
DeleteMy name: Phuong Anh Nguyen ( 300-999-697) - Kim
DeleteTechnology has an increasingly vital role in every field of our life, sales and marketing is not an exception. By applying marketing software, they can track and analyze everything. In social media, they can figure out the best time to share a post or a blog across all channels or define which social platform bring the most interactions. Moreover, through emails, they can analyze which types of subject lines get most open rate or types of emails get most click-through rates. They even can use keywords which are being searched most to focus on specific target market or provide better offers. Through technology, companies can find and build up relationship with potential customers. So I believe hospitality industry in general, and hotels in particular should pay more attention to technology to help them in sales and marketing.
ReplyDeleteTechnology will develop like competition in many industries, and plays an important role in expecting improvements in quality and service as an advantage of competition.Industrial technology will also bring about better interaction in sales and marketing. As you say, the high-tech of hotels and hospitality industries are important and should pay more attention, but traditional marketing techniques are also important ways to be reckoned with. Now that we are in a transitional state of technological growth, the development of high technology needs to be developed in a little more granularity. For example, older people are not very good at using social media, e-mail, and high-tech gadgets.
Delete(seoeun lee - 300964205)
This comment has been removed by the author.
ReplyDeleteIn my opinion, we are living in the technology century where lots of high technology is created by people with purposing to help people to do faster. Throughout high technology such as: internet, smartphones…people can access lots of information what they need. Thanks to that, hospitality industry in particular another industry on the whole also use internet to put on-line people who would like to learn relevant information or visitors want to find information before they come there. In order to market or advertise products or company previously such as contacting and meeting customers directly to advertise, we can go over the internet in the modern life. This is the best way to communicate with customers for long distances. I think companies need to enhance their technology to serve customers in the best way.
ReplyDeleteThis comment has been removed by the author.
DeleteYes, the advantage of technology is that it can shorten time. People get information from various technologies such as internet smartphones when they need it. But there are some people who often have a hard time using high technology. The industry has an obligation to approach more easily and to develop more remarkable skills. But the advantage of technology, as you say, is that you can communicate with long-distance customers. I agree that you need to improve industry skills to provide the best service.(seoeun lee -300964205)
DeleteTechnology is used by tourism and hospitality providers – their systems for booking, finalizing our reservation. Technology is the main factor why most of us no longer have to go to travel agencies because we can book directly from the company’s website, mobile app or other third-party booking engines. Technology is also the most used in regards to sales and marketing, like the Visit Florida – they use social media and even promote on Yonge-Dundas through the digital billboards, even the Robot technology used in hotels. I think ALL tourism and hospitality companies or organization use technology as a platform for their business. Before, airline industries have paper tickets – and now they have e-tickets and you don’t even have to print the ticket rather they just need pull out your name from their system and they will see your booking and ticket – result of technology. I believe, time will come that ALL will depend in technology. I think this a good thing for the hospitality sector as it will make the job and travel easier for both workers and travelers.
ReplyDeleteI do agree that technologies are making a positive impact in the hospitality industry by making it safer, easier and also saves a lot of valuable time. On the other hand it can also be expensive for those who likes to travel on a budget. The same time a robot cannot provide the same service as a human. The person who likes quality service might not chose a hotel with robots. In my opinion it is better to use both technologies and human service in hospitality industry. Technologies will help to insure more accuracy and human can provide quality service.
Delete
ReplyDeleteFirst, I personally think that the era of marketing is very changeable. Especially when it comes to developing high technology, the formations and ways of marketing could change in many ways. The development of technology has even improved the way of providing services and already become an essential part of the hospitality industry. For example, people can compare prices of hotels at a look on the Internet. Hotels can advertise themselves via electronic mails, social media and online platforms such as Expedia, Airbnb, and Skyscanner, and they do not have to conduct personal selling in person anymore due to technology. Even the way of making a reservation has increased-online booking through not only hotels’ websites and but also travel agencies. Therefore, I think there is an infinite possibility that the era of marketing could become more effective and creative than now. Moreover, as the blog described, I think it is a great idea to ‘personalize’ the use of technology with creativity, which will eventually result in enhancing the guests’ experiences and their loyalty.
Jiwon Choi 300994333
I think marketing, like your opinion, can change a lot with the times. Unlike in the past, technology has provided people with a more convenient approach. In a short period of time, services and quality in each of the same fields have been made comparable levels, and a new market for online advertising has also been opened. In addition, the development of the online industry has expanded not only to domestic but also to foreign markets as a new idea. Now that technology development is an indispensable system in the hospitality industry, I think more efforts should be put into online marketing strategies in the high-tech industry.(seoeun lee - 300964205)
DeleteI do totally agree with this article because if you not use the internet to check up the hotel that you are willing to rent is really hard to communicate with the reception through the phone. Indeed, you waste lots of time to talk and ask about the price and what kind of room you want and for sure have no picture describe exactly that room you want. Nowadays, taking advantage of technology make people more easy to find out their expectation. Indeed, it has many kind of website that help you to choose the hotel include the price and room. Especially, booking.com and airbnb is the most popular website that eliminate the price and service you want. Facilitating from those website will help traveler save time and easy to book through visa card. To sum up, thanks for technology help people to find their way and make the trip more easy and help hospitality industry more developing
ReplyDeleteYes, the advantage of technological advances in hospitality industries such as hotels is that they save time. In fact, many people can book online without having to visit the hotel, get almost all the information online, and compare it with other hotels. In addition, some hotels already have the technology to replace room keys with customers' smartphones. The widespread use of these technologies will help us develop the hospitality industry.(seoeun lee - 300964205)
DeleteUsage of technology in hospitality industry obviously is the biggest opportunity for restaurants and hotels lies within their collective data. Front-end and back-end solutions hold a wealth of raw data, which, when aggregated into a single platform, turns that information into contextualized insight. This allows managers to better understand their business and ultimately, better equip them to make informed decisions about everything from hiring to ordering to marketing. Whether you are looking to restock your inventory, tally your top-selling items or even streamline your POS systems, having a data-driven solution in place eliminates the guesswork. To remain competitive in today’s digital age, hospitality leaders must prioritize the implementation of technology solutions that ease back-of-house operations and ultimately improve the customer experience. While having customer-facing solutions in place is important, using technology to streamline business operations will result in more productive employees and happier customers, which in turn, will allow you to more effectively market your restaurant via positive online reviews and word-of-mouth
ReplyDeleteAdvances in technology benefit not only customers but also employees in the hospitality industry. As you say, this allows managers to identify and identify their problems faster and more insightfully and separate all information into fast and accurate data, including their status, marketing status, orders from employment, and orders online. As you say, direct face-to-face service with customers is important, but using technology to simplify business operations will increase efficiency.(seoeun lee - 300964205)
DeleteThe use of technology has become common with humans, so I think technology will bring a lot of profits to the hotel industry. Depend on the technology that things will be easier especially for users. For example, customers can easily search the hotel's information, the facilities or services that the hotel provides, to know the feedback from the previous clients used. Not only that, technology helps to cut shorten the working time as check in or check out in the hotel. In addition, technology is a link bridge that holds the hotel industry with other branches. Using of advantages from technology that the hotel industry has developed and gained better profits.
ReplyDeleteYes, advances in technology in the hotel industry will provide convenient services for both customers and employees, but we cannot ignore traditional service methods. Before we take advantage of the convenience of technology, we need to learn how to interact with our customers directly. But I agree that advances in science such as technology in industry have brought many benefits to humans. Recharging inventory, aggregating top-selling items, or living up to today's digital age, technology is easy and written in this respect. (seoeun lee - 300964205)
DeleteFor me we are entering a period of digital explosion when new technologies are invented that seem to be no longer limited. In addition to Apple's virtual Siri assistants, many other technology products today have adopted and enhanced this form. With Amazon Echo users can go further when the product is added a few smart applications on their phones. Or google and google home products have also updated such features. With low marketing costs, economic efficiency can be clearly defined, online marketing helps businesses sharpen competitive tools such as prices, advertising and other marketing information that are increasingly sharp and efficient.
ReplyDeleteThe development of advanced technology has arrived at a new industrialization. Like Apple's products, Samsung developed a Bending full-screen smartphone, while Google invented glasses equipped with a smartphone's function that can only be controlled by voice and brain signals. It's a marketing battle now. We have learned about these products in some way and need to redefine and understand how they are exposed to people. As companies develop innovative technologies, competition for marketing information will also intensify. (seoeun lee - 300964205)
DeleteUse of innovation in friendliness industry clearly is the greatest open door for eateries and inn exits in their aggregate information. Front- end and back-end arrangements hold an abundance of crude information, which, when, accumulated into a solitary stage, transforms that data into contextualized knowledge. This enables directors to more likely comprehend their business and at last, better prepare them to settle on educated choices about everything from enlisting to requesting to advertising. Regardless of whether you are hoping to restock your stock, count your best-selling things or even streamline your frameworks, having an information driven arrangement set up wipes out the execution of innovation arrangements that move back- of- house tasks and at last improve the client experience. While having client confronting arrangements set up is essential, utilizing innovation to streamline business tasks will result in increasingly gainful representatives and more joyful clients, which thus, will enable you to more viably advertise your eatery by means of positive online surveys and informal exchange.
ReplyDeleteWith the development of society, the improvement of technology is increasingly convenient for people's daily life. As far as I am concerned, this is a good thing for human beings. We can save time to improve the efficiency of our work. At the same time, we also can save a lot of tedious steps to achieve what we want to accomplish. For example, as the blogger said, if we want to book a hotel, we just need to make a reservation online. If we want to buy a plane ticket, we just need to go to website. It’s very convenience for people. The reason why we can enjoy such a comfortable and convenient life now depends on the development of technology. People create technology, technology serves humanity. Therefore, it’s very necessary to be more technological.
ReplyDeleteTechnology has now become an inseparable factor in human life.
DeleteAs you say, technology makes everyday life more convenient and allows you to get new information quickly. Information and communication services such as hotel reservations and airplane seat reservations are now common in our lives. Airbnb has become 30 trillion won in corporate value in the first eight years The hotel industry incorporated technology as a countermeasure, for example, seven to eight years ago, it often had to pay a separate fee to use the Internet in luxury hotel rooms. Nowadays, however, free Wi-Fi service is standard even at hotels in major Chinese cities where communication security is relatively tight. Booking services through smartphone apps, managing VIP members, promoting and marketing SNS such as Facebook and Twitter have long been important tasks in the hotel industry. More and more tablet PCs have been installed in each room for guests. This competition has many implications for the hospitality industry.(seoeun lee - 300964205)
The quality of hotel's service and the experience in hotel is the basement to success. Technology is a supplementary mean to improve the experience of customers. Loyalty of customers can only be created by good experience in hotel. Creativity can attract new customers but without good service, they won't come again. So I believe those three points are necessary but not strong enough to change the era of marketing.
ReplyDeletethank you for your comment . i feel that these three can change the era of marketing but i also feel that above all these a good guest experience more important in hotel .
Deletevanshika
301002393
The developed technology enables many things can be possible and promising. Almost all industry get benefits of advance in technology in many ways. Especially, sale and marketing in the hospitality industry, it has been faced with rapid changes and improvements. Although this might be challenging in some aspects, the industry is able to facilitate various research methods to launch new businesses and find different market segmentation for an existing business. At the same time, it will be easier to maximize the effect of marketing by utilizing technology with a variety of tools and mediums.
ReplyDeleteHi Lee. Thank you for your response. Although technology is my part that I would like to show everyone. But everyone should think more about finance. How much organizers have to spend to invest for technology services? Actually, I think it is a lot of money. While sales&marketing traditional still gives the benefit to customers. So, if organizers plan both ways, they will be success in the hospitality industry.
DeleteBy: Phuong Anh Nguyen ( 300-999-697)
I believe with technology, loyalty and creativity the hospitality industry could change the era of marketing to expand. With technology, hospitality industries use it for bookings and reservations, both guests and company. Everyone uses technology to market, if it’s online, on commercials, on ads, etc. We book and make reservations online along with booking flights online. With loyalty from customers and staff the industry will grow effectively with guests staying often and good staff growing within the company. Lastly, with creativity such as being creative with what a company offers a guest or staff, the hospitality industry will grow in the way they market themselves.
ReplyDeleteI think Technology will be the #1 top sections in making huge profits. There are high percentages of individuals that own a phone, many that use social media as their means of communication to family, friends. Many people have busy lives and the use of technology has changed over the years and now with a few apps and ordering food, or hotel rooms with a click of your finger is become the new trend and a lot easier and faster. Jessica Soo-Chan 822460275
ReplyDeleteAccording to the blog, New technology and Creativity had changed the era of Marketing. Nowadays, there are a lot of hotels in a single city so the competition among hotels are very competitive and to the advanced level. So here, the marketing strategies decides which hotel is best to choose and why. Most of the hotels are having great market skills due to their employees which are more creative and educative. They prefer to create a new marketing initiative to attract more and more guests. When off season is going, hotels reduces their rates or rooms and offers discount on rooms or combos. They also tie up with another companies like food and beverage company which offers them a great service with discounts. Marketing strategies are way more effective than anything else. It can attract more and more tourists resulting a great profit to the company. Most of the hotels hire some employees just to create new and unique ideas to attract more and more tourists and get great pay. They often displays their best and unique artwork on the display screens and the creative advertisements on boards to market their sale. SHUBHAM NARULA/300987572
ReplyDeleteTechnology has become more and more important for all type of businesses, it all depends of what kind of market you want to get to, they have all kind of marketing strategies, they use what people are attracted to in order to get peoples attention, I’ve heard that most of the tv commercials use either babies or puppies, this because they are sweet and cute and everyone loves both, so you will for sure pay attention to them.
ReplyDeleteAs we all learn, internet use cookies to get to know you and to analyze what you like, also they can find your location and show you according to what you like, the places you can visit that you may like, technology makes you easier to book a room or make a reservation at a hotel, even get a package which consist on your flight, hotel and a car for a “good” price, they make it appealing to you so you use all the services, technology now has the advantage of getting you more options with no extra investigation, unlike before, a person will take longer to book a flight and then the hotel and then the car rental, it use to take longer.
This is why technology has become really helpful for every aspect of hospitality.
as per my view technology is only way which is constantly change the era of marketing because marketing professionals are trained to follow the money and this means engaging customers where they naturrly congregate.currently the internet is that place. one of the fastest growing tools for internet marketers today is social media which helps your customers access all the information they need to successfully interact with your company.they also advertise themslves on social media to attract the customer and there also many applicatins and technology to promote hospitality industry.customer can esly find the best hotel through the rating system on the internet like 3star 4star or 5 star. technology is also usefull for that person to go out for booking hotel so they can easly can do booking online.so technology is most impotant for rather than other sector because its best way to atteched with customer or make more profit
ReplyDelete
ReplyDeleteAccording to me, Every hotel should have their sites and online bookings which can help them to increase their profit. As in today’s busy world of people, they dont want to spend their time by going on any agency or hotels for bookings and all other procedures. With all these utilities in which customers is easier to access and accomplish objectives as quickly as possible. Nowadays, taking advantage of technology make people more easy to find out their expectation. Indeed, it has many kind of website that help you to choose the hotel include the price and room. Especially, booking.com and airbnb is the most popular website that eliminate the price and service you want.
Rakkhi-301052645
Thank you for the great article.
ReplyDeleteIn my view, I think today technology has become so popular in our lives. Moreover, the development of technology has really impacted all aspect of life not only in the tourism industry. Thanks to technology, advertising strategies have more opportunities to reach customers. They can show their customers the wonderful experiences they have. Customers easily find options that suit their goals without taking too much time. With just a few simple searches on the internet, customers are able to choose for themselves a great trip with the services of airplanes, hotels, and restaurant,etc. In summary, the technology benefits both parties, customers and the tourism industry. It promotes the sales process and marketing of hospitality becomes more effective. Besides, it also requires advertisers to have creativity as well as update trends and needs of customers every day and continuously to be able to come up with efectivest customer attraction strategies.
Hello. I think that the hospitality industry could change the era of marketing with technology, loyalty and creativity. I cannot deny the fact that the development of technology has contributed much to the hospitality industry. Let's compare it to the past. When we travel across the globe now, we can get a lot of information about hotels in advance — for example, a high-quality photograph.
ReplyDeleteWe can also anticipate and choose ahead of time through an enormous number of reviews. I think all of this is possible because of the development of technology. Besides, creativity will also have a significant impact on marketing for the hospitality industry, as diversity and uniqueness are the factors that fascinate customers.
thank you for your comment . true creativity can also have great impact on hospitality industry as in the future as hotel to invite new customer from different region as well to increase their business as well as bring a little change in the hotel industry .
Deletevanshika
301002393
Technology, loyalty, and creativity will change the era of marketing in hospitality industry. Its all connected to each other. Loyalty card is one of the strongest examples. People used to use a real card to provide guests loyalty. Nowadays, companies use mobile application for their loyalty membership card. Being more “technological” bring a good impact for the business because nowadays people use techs the most. However, we also need to focus not only to the technological side but also to service side. We have to provide a good service to really gain loyal customers.
ReplyDeletethank you for your comment.i agree with you that technology, loyalty, and creativity is connected to each other and the point that beside these three factors we should also focus on good guest service to gain actual loyal guests.
Deletevanshika
301002393
It is easy to understand that hospitality can change the era of marketing thank to technology, loyalty and creativity. These things are strong tool in helping companies improve and spread their offerings, promotions to customers. Not only the loyalty member but also the one who have not using service before, they will have chance to know about new things and be keen on it. Because Internet have a strong power which can give a large useful information which help companies analysis consumption and demand of users to get as much profit as their can and want.
ReplyDeleteThi Thanh Thu Tran (Alice) 300987300
DeleteHi Alice. Oh, yeah. Your answer that is what I am looking for. You are the same thinking with me. Thank you so much for your response.
DeleteBy: Phuong Anh Nguyen ( 300-999-697)
For Q2: Besides price element, whether approaching service is convenient or not is also one of concerned aspect in order to attract customers. Usage of technology for marketing field become more common for consumers; however, the reason of marketer’s success partly is based on provision of utilities in which customers is easer to access and accomplish objectives as quickly as possible. It could be understood that in contemporary society, people seem to be in rush due to their work, their family…; therefore, for any services with available advertising information on website, they are able to book any tour package already including price for hotel, rental car, flight ticket… by just click on “book now” button instead of wasting time to research price of room, price of rental car, or finding airline company also. Nevertheless, according to the blog, it is surprising to know that direct marketing, or brand advertisement in direct way with customers is not only still exit but also bring unexpected success for marketers by carrying actual experience of products for customers. Therefore, it depends on each market segmentation so that marketers will consider to create effective marketing strategy, it is not necessary to depend thoroughly on technology for marketing.
ReplyDeleteIn my opinion, I think with technology, loyalty and creativity could change the era of marketing in the hospitality industry because these are strong go to in todays society when it comes to any type of companies marketing themselves to consumers. If companies wasn't creative with how sell themselves then it would simple just like all the boring ones that you wish you never enter through their doors. If they weren't able to keep bring back customers and was only one time deal then there's no way they can keep themselves out of crashing to the grounds within the first few months. And they couldn't keep up with technology then they total missed out on a whole new lifestyle and generations to come and enjoy their company. All of these tool play hand in hand when marketing themselves off to the world of potential customers.
ReplyDeleteIn my viewpoint, technology has a vital role in every field of our daily life and especially in the hospitality industry. Thanks to high-tech, people can book the rooms online, they don't need to go to any agency or go directly to the hotel, which will save their time considerably. Furthermore, customers are likely to recommend locations that are up-to-date;therefore, using technology helps updating modern device such as smart TVs, room control, mobile keys, etc. Because of those above advantages of using high-tech, I think it 's neccesary to be more technological in hospitality industry.
ReplyDeletethank you for your comment. i agree with your view point that technology plays vital role in our daily life and in hospitality industry . I also feels that at some point it is necessary to keep up with latest technology as some guests also looks for some the latest technology in the premises .
Deletevanshika
301002393
Technology plays a crucial role nowadays. I’ve been busy with school so I depend on what I see online. Like for example, I personally don’t have the time to go to a hotel and risk booking a room. I would end up browsing in Traveloka to check the best deals around the city. I also use applications most of the time such as Ubereats to buy my food when I’m in rush.
ReplyDelete-Patricia Gaborni
Hi Gaborni. Thank you for your response. Unlike your idea, what do you do when you type your name incorrect ticket through online? Because if you book online flight ticket, you can fix your name again. So, besides the innovation of technology, people need traditional ways to meet their demand.
DeleteBy: Phuong Anh Nguyen ( 300-999-697)
Question 2:
ReplyDeleteNowadays, technology plays an important role in our life. Technology also is supposed to be a huge market of hospitality. Because it is conveniences to customers such as searching, booking, payment,... Customers increasingly have more strict requirement, therefore hotels or resorts need to be competitive to attract and retain customers. People should invest for technology to promote profit as well as extend market of hospitality.
Hi Mliey. Asolutely, I agree with u. Although I wrote the benefit of technology, I still want to keep traditional sales&marketing. Because some services by technology are not enough to meet the demand of customers. To make sure the best service, organizers should do both ways as technology and traditional in order to support for guests. Thank you for your response
DeleteBy: Phuong Anh Nguyen ( 300-999-697)
Hello I am Albin Pious
ReplyDeleteI accept with innovation, dependability and inventiveness the friendliness business could change the period of advertising to extend. With innovation, accommodation enterprises use it for appointments and reservations, the two visitors and friends. Everybody utilizes innovation to advertise, if it's on the web, on plugs, on promotions, and so forth. We book and reserve a spot online alongside booking flights online.Marketing techniques are much more compelling than everything else. It can draw in an ever increasing number of voyagers coming about an extraordinary benefit to the organization. The majority of the lodgings contract a few workers just to make new and one of a kind plans to pull in an ever increasing number of vacationers and get incredible pay. They frequently shows their best and one of a kind craftsmanship on the presentation screens and the imaginative notices on sheets to advertise their deal.
ReplyDeleteAlthough online services offer many benefits to their users, we can see that online services do not guarantee the best service for customers. For example, I used to book airline tickets through social networks, I entered my name wrong on the ticket, and I couldn't fix them again. I have to contact the airline to correct the name instead of doing the online operations. I wish if better online services could allow customers to perform their operations up to 2 times, their service would be more effective. Technology is an innovation and necessary for the hotel industry, but investors still tend to market and sell in traditional ways to support the best service for customers.
by: Phuong Anh Nguyen (300-999-697)
Hospitality industry is one of the main industry in the world and it provides outnumbered jobs as compared with different sectors. There are different strategies we need to implement to he successfull in this industry and we need to keep in mind the different situations while generating the strategies.
ReplyDeleteAlbeit online administrations offer numerous advantages to their clients, we can see that online administrations don't ensure the best administration for clients. For instance, I used to book aircraft tickets through interpersonal organizations, I entered my name wrong on the ticket, and I couldn't fix them once more. I need to contact the carrier to address the name as opposed to doing the online activities. I wish if better online administrations could enable clients to play out their activities up to multiple times, their administration would be increasingly powerful. Innovation is an advancement and fundamental for the inn business, however financial specialists still will in general market and offer in conventional approaches to help the best administration for clients.
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